About us

We are Synlighet. A suitable name because it means visibility. In both Swedish and Norwegian. And that is what we do – we help businesses become more visible.

At Synlighet, we believe in sharing knowledge and collaboration. That's why we say that superheroes do not exist. We work together to create results. We are a team of 70 experts working with (ambitious) clients in Oslo, Bergen, Trondheim, Stockholm and Malmö.

We work data-driven and translate numbers into insights so we can see the big picture (as well as the tiny nuances). We know that marketing managers like to gather their activities, creating a so-called “synergy effect”. That's why we tailor our 360-degree deliveries to each client's needs, from insight to output.

At our core sits digital strategy, market insight and analysis. This core enables us to generate ideas and concepts, develop content, produce creative, and execute – paid and organic – search engine marketing, social media, video, and display advertising.

We help you adapt and execute your marketing strategy for the Nordic market. We know how to engage your target auciences in Norways, Sweden, Denmark and where to reach them. In short, we can help you reach your goals with data-driven digital marketing.

Since our inception in 2003, we have been independent and employee-owned. We are not wedded/chained/adherent/faithful to any platform or channel. Our strategy has always been to expand organically; politics do not determine where we place our clients' advertising dollars.

We have a broad portfolio of clients who operate in B2B and B2C spaces. Their common denominator is sharing our ambition to be a leader/lead in their market, motivating us to create the best solutions. We work with clients such as Statkraft, The Royal Norwegian Court, DNV, Médecins Sans Frontières, Optimar, SINTEF, NTNU and Visit Norway.

Our intense fascination for marketing as a science and profession, in combination with our love for working with people, gives us the drive we need to be one of the leading data-driven marketing agencies in Norway and Sweden.

We are committed to building a community and sharing knowledge. Knowledge is most valuable when shared with our colleagues, clients and partners. We know nothing better than being on the same team as our customers - for real. This is how we achieve our goals for development and progress together.

"To be the best together" is our recurring mantra when working with clients and partners. We, therefore, recruit and invest in the best talent to build our community.

Synlighet Academy is our common platform for working together and staying at the forefront of innovation in our industry. Through the Academy, we offer tailored internships for students and graduates and continual, never-ending professional development for employees and clients. Every Synlighet employee has an individual development trajectory. And we off courses, workshops and learning materials for our clients.

"We give you the speed you need." That's our promise to our clients. We go to work every day, focusing on being better than yesterday. Through curiosity, deep collaboration and a critical eye, we execute digital marketing that creates results and gives our clients a competitive edge.

We are responsible for further developing our client's business through day-to-day consulting, expertise and regular "boost" meetings. These meetings look at the market and assess new opportunities we have yet to exploit.

Our promise (mentioned above) has made Synlighet an top agency for Nordic marketers. Not just because we share knowledge but because we are committed to linking business goals to marketing initiatives and creating tangible impact. Here is some evidence of our authority in the industry:

• 40,000 contacts have signed up for weekly updates from Synlighet

• We have trained thousands of marketers

• We have published the most extensive market report in the Nordic region, "The Nordic CMO Survey"

• More than 16,000 people have participated in a webinar hosted by Synlighet over past three years

• 70,000 people read Synlighet’s blog every year

• Every year we speak at many events in both Norway & Sweden

• A gold medal and top-three placement in the Performance Talent at the INMA conference every year for the past four years

• Growth for our clients in many different industries (can be elaborated on if needed)

• NPS Score in our latest customer survey "Excellent" (NPS = 50)