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Handling data, insights and GDPR in the Nordics


Not sure what you need to have in place to comply with GDPR? Don’t worry. We are experts in ensuring data quality and handling privacy in the Nordics.

Synlighet is a data driven marketing agency. Data and insights are part of our DNA. We follow the discussions, debates and shifts in regulations very closely. We have to, because it’s the law. We’ve been walking in step with privacy regulations in Europe since digital became an integral part of any modern marketing strategy.

Data and insights

What is your data measurement plan? How can we use data and insights to strengthen your marketing? We can help you with your Nordic data strategy. We give you the insights you need to make the right decisions.

Alternatives to Google Analytics

Google's web analytics tool Universal Analytics was discontinued on the first of July, 2023. Maybe you’re already experiencing the consequences. Which tool you should replace it with depends on several factors. We can help you assess which tool will give you the insight you need to make good decisions. We also assist with implementation and give you the skills boost you need to utilise the potential of the tool.

Alternatives to Google Analytics (Universal) include:

  • Piwik Pro

  • Matomo

  • Google Analytics 4

  • HubSpot

  • Adobe Analytics Fathom

  • Plausible

Experts in data strategy

Synlighet has one of Norway's best web analytics environments and is a Google Analytics Partner, Piwik Pro Partner and HubSpot Partner. All our analytics experts have individual certifications in web analytics. This is an important stamp of quality, but most importantly, we have experience from working with many different industries and challenges.

Get in touch for a chat about choosing an analytics tool and data strategy

Get in touch!

What kind of insights can you expect?

We offer over 30 different analysis. Here are som examples.

Market analyses and diagnosis of your market in digital channels

Where are you doing well today, and which areas have potential for improvement? Do you know your strengths and weaknesses compared to other players in your industry? We can help you uncover your current digital state and provide specific recommendations on where we believe you have the greatest potential for further growth in your industry.

Which market KPIs are right in the current situation? What are your customers doing, and what are your competitors doing? A market report will give you insight and better decision-making in uncertain times.

The analysis will cover:

  • How the market is developing, expressed through search trends
  • What are your competitors doing?
  • The latest trends in the market - what's happening online?
  • Recommendation for short and long term impact
  • Best tuning of existing advertising and activities

Target groups

Do you have control over who your target audience is and what their usage patterns are online? What are your target group pains and gains?

If you know your customers' behavior, you can target your marketing efforts accordingly. A target group analysis provides insight into who the existing and potential new customers of the company are. With the help of good data and proper analysis, you can gain a better understanding of your customer group, find out which target groups you should focus on, and gain insights into how to optimize the user experience on your website.

Website audit and CRO

How effective is your website? How should it be improved to achieve the goals you have set?

At Synlighet, we are passionate about delivering results. We create results through testing, measuring, analyzing, and changing. We conduct a comprehensive analysis of your website based on the traffic you already have, identify problem areas and areas for improvement, and make changes that make your website more profitable by increasing conversion rates and higher values ​​such as shopping cart.


Who are your competitors, and how can you win over them?

Many may know who their main competitors are, but you may not necessarily know all of your competitors. Is the competition different online, and do you have the same competitors in all channels and surfaces?

It is important to be aware of who your competitors are and how they try to win over you in various digital channels. Through a competitive analysis, we can help you find answers to who your competitors are, what strategies, results, and competitive advantages they have, and how they perform compared to you. Based on the analysis, we can also help you with specific actions you can take to improve your own activities and protect yourself against potential new threats.