Marketing strategy for the Nordic market
An effective marketing strategy sets a long-term direction for your marketing. Synlighet can help you with a tailor-made strategy for the Nordics.
Campaign plans and activities must work together to reach your growth targets. The content of your marketing strategy should be firmly rooted in your organisation and address the following questions:
What are our ambitions for the next 3-5 years?
What is our current position in the market?
What opportunities and challenges exist in the market today?
How do we want our target group to perceive us?
What user problems do we solve for our target audience?
Which segments do we focus on?
What are the benefits of our services and products?
What should we communicate, and to whom?
Synlighet can tailor-make your strategy for the Nordics
You should "own" your marketing strategy, but it can be invaluable to have external input and a clear framework during the strategic process, especially if you're thinking about expanding to the Nordics. Synlighet has been involved in hundreds of processes in many industries and can contribute with, among other things:
Expertise in different media channels
Insights about your target groups
Mapping your current digital presence
Analysing competitors
Expertise in your industry in the digital space
Forecasting developments and trends
Media habits and consumer trends in the Nordics
Synlighet's digital strategists specialise in challenging and guiding market-leading companies in many industries.